In this session we would like to describe Filoblu’s dynamic platform aimed to gather data and analyze strategic information: the Commerce Intelligence Platform. It’s a tool specifically developed for Brands and Retailers using the Magento platform, that can be integrated with the most important business sources to monitor and analyze the performance of different international sales channels. In an increasingly flowing market, where consumers get to know the Brand through different, digital and non-digital touch points, the challenge that companies are facing is to gather and analyze data from multiple sources in real time. That is why knowing consumers’ preferences and their purchasing habits, how users surf the net, what they post on social media or how many times they open a newsletter means having data to optimize the marketing activities and choosing the most appropriate sales strategies. The Commerce Intelligence Platform allows to share customized detail degrees to different business levels. It allows, for instance, to watch in a single dashboard the trend of all key digital performance indicators, the order number, the average receipt and all digital sales main indicators, while comparing their trend over different time spans. All this allows to work on flexible commercial and digital sales proposals that adjust to the ever-changing market and consumers’ needs while supporting Brands and Retailers strategically.