07:3019:00

Registration Open

08:0009:00

Continental Breakfast & Networking

08:0019:00

Sponsors Marketplace Open

09:0009:45

Breakout Sessions I

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Technical Track
Implementing a Project Effectively on Magento Commerce Cloud
B2B Track
Nobel Biocare Case Study
Magento Product Previews
Magento Order Management New Capabilities Demo & Roadmap
10:0010:45

Breakout Sessions II

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B2B Track
The Omnichannel strategy for B2B2C
Creators of the world’s first boiling-water tap, the Quooker brand is focused on continually optimizing its products and offering superior customer service. But facing a growing number of competitors, Quooker must look to adopting a direct-to-consumer sales approach to remain relevant. Learn how Quooker has utilized Magento’s omnichannel solutions to establish a competitive eCommerce presence.
Business Track
Grow your business with Business Intelligence; A FiloBlu Case Study
In this session we would like to describe Filoblu’s dynamic platform aimed to gather data and analyze strategic information: the Commerce Intelligence Platform. It’s a tool specifically developed for Brands and Retailers using the Magento platform, that can be integrated with the most important business sources to monitor and analyze the performance of different international sales channels. In an increasingly flowing market, where consumers get to know the Brand through different, digital and non-digital touch points, the challenge that companies are facing is to gather and analyze data from multiple sources in real time. That is why knowing consumers’ preferences and their purchasing habits, how users surf the net, what they post on social media or how many times they open a newsletter means having data to optimize the marketing activities and choosing the most appropriate sales strategies. The Commerce Intelligence Platform allows to share customized detail degrees to different business levels. It allows, for instance, to watch in a single dashboard the trend of all key digital performance indicators, the order number, the average receipt and all digital sales main indicators, while comparing their trend over different time spans. All this allows to work on flexible commercial and digital sales proposals that adjust to the ever-changing market and consumers’ needs while supporting Brands and Retailers strategically.
Growth Strategies Track
The Road to Migration with Hallhuber
Speakers:
Stefan Willkomer, CEO, TechDivision
Migrating from Magento 1 to 2 is a great opportunity to provide a much better user experience and also renew your ecommerce platform and make it ready for the future. Of course it can also become a challenge especially for bigger and comprehensive projects. A good migration strategy, planning and of course the right project management approaches are obligatory. But once you set everything up correctly M2 gives merchants complete new possiblities and also helps to speed up development.
Commerce Best Practices Track
Magento Product Roadmap Deep Dive
Technical Track
Elite Bug Squashing
This talk would aim to help developers become more efficient at understanding the causes of bugs. It is an understated skill to be able to zero in on bugs in a system in a quick manner. Tony will discuss general techniques, a specific debugging strategy and then walk through some practical examples of how these techniques saved chunks of time.
Magento Product Previews
Magento Business Intelligence Demo
Speakers:
Leah Ard, Solutions Architect , Magento Commerce
With Magento Commerce you gain an entire solution that delivers powerful capabilities to run your business and manage your data. During this Magento Business Intelligence Pro demo we will explore how merchants are using our technology to manage and analyze all of their digital commerce related data. We'll demonstrate how raw data is cleansed, modeled and used to uncover insights and make smarter decisions throughout your digital journey.
10:4511:15

Refreshment Break & Networking

11:3013:00

Opening General Session & Keynotes

13:0014:30

Networking Lunch

14:3015:15

Breakout Sessions III

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Business Track
How Strauss Coffee Manages their Global eCommerce Operations
How is it possible for an international company with lots of brands with a mission to start selling their products directly to consumers start efficiently with e-commerce activities around the globe? Strauss is active in 20 countries around the globe with 50 brands and 40.000 employees. The organization is strong in local marketing (with local brands): they optimize products, content and offers based on local preferences. But developing a webshop for each brand and every country is not financially feasible or manageable. In this talk we will explore how Strauss uniquely solved this multibrand issue with one Magento 2 installation. With this platform Strauss has 1 global platform, but they are able to adjust the multistore environment to local preferences. In addition to that, they are using Magento BI to define their valuable customers and realize a more in-depth analysis concerning their business. Moreover, they also have plans to further develop the Magento installation towards a B2B solution.
B2B Track
Best Practices for B2B Digital Maturity from Forrester Research and Magento
Speakers:
Shannon Hane, Director of Product Marketing , Magento Commerce
This session will summarize recent research on B2B commerce trends, as well as findings on the organizational structures, resourcing models, and site capabilities used by B2B leaders in the digital realm. We’ll also examine real-world examples of customers putting these strategies into practice to drive their digital business growth forward. Session attendees will walk away with essential strategies to assess and advance their own digital agendas.
Growth Strategies Track
See it, Wear it. How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey
A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest hot pieces directly from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Retail Strategy and Creative Services, Laurel Wolfe, Klarna’s Marketing Director, and Haroon Hussain, EGO’s Ecommerce Manager (TBD) will share key learnings and concrete examples from this successful experience.
Magento Product Previews
Product “Lightning Talks” for Magento 2.3
Speakers:
Corey Dulimba, Senior Product Manager , Magento Commerce
Eric Erway , Senior Product Manager , Magento Commerce
See live product demos and talk directly with the Magento Product Managers behind four of the most anticipated Magento Commerce 2.3 features in this lively and fast paced review.
15:0016:45

Commerce Conversations

Commerce Conversations is designed to promote networking and collaboration among MagentoLive Europe 2018 attendees by facilitating small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

15:3016:15

Breakout Sessions IV

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Business Track
Powering Your Website Content with Magento PageBuilder
Speakers:
Olena Tkacheva, Sr. Product Manager, Magento Commerce
Magento's content management suite has transformed from a basic data entry tool into an enterprise-ready content powerhouse. With the new-and-improved Page Builder, merchants can easily create dynamic and engaging experiences without writing a single line of code. The new Page Builder gives business users the ability to create their own content design and layouts for content and commerce pages by leveraging feature-rich content types such as responsive columns, banners, enhanced image sliders, tabs, maps and much more.  In this session, join Magento's Olena Tkacheva as she showcases exciting new possibilities Page Builder places at your fingertips and John Hughes, from Fisheye, who will provide a solution partners perspective on the 'real world' benefits it brings to both partners and merchants.
B2B Track
Smart Commerce: How Festo is Driving Growth through Digitization
Growth Strategies Track
How 50five Built its Platform to Sell Smart Devices Across Europe with Magento Commerce Cloud
The dynamic and dramatic changing world of energy, is for every company a challenge! Digitalisation and IoT are of key importance to create answers for this new future. 50five, the e-commerce organization of Engie, enable synergies between IoT products, services and partners to offer B2B and B2C guidance and the best solutions. Discover in this presentation the challenges of 50five in its international expansion, supported by Magento Commerce Cloud.
Technical Track
2.3 Updates
Speakers:
Olga Kopylova, Lead Architect, Magento Commerce
Got 2.3 on your mind? Learn about the release strategies for Magento 2.3, including features and patch releases planned. Coverage on PHP 7.2 support, improved DB schema upgrade management, graphQL, powering PWA and best practices for a functional test framework will be included, as well as highlighting key community projects. You don’t want to miss this exciting update!
Magento Product Previews
UX Office Hours
16:1516:45

Refreshment Break & Networking

17:0018:00

General Session & Keynotes

18:0019:00

Sponsors Marketplace Reception

19:0023:00

MagentoLive Europe Evening Event