07:3008:45

Delivering Exceptional eCommerce Experiences

Ground Level, Sala Exposciones

In this session, you'll explore the impact of smartphone penetration and the key demographic changes across Europe. Learn how these massive changes are impacting consumer experience expectations, and understand the opportunities and challenges panelists see in the current market.

Moderator:
Rob Long, Evangelist, PayPal
Speakers:
Kuba Zwolinski, Founder, SNOW.DOG
Matt Parkinson, Managing Director , Gene Commerce
Lara Taylor, Trading & Operations Manager, Choiceshops LTD

07:3019:00

Registration Open

Ground Level, Diagonal Hall

08:0009:00

Continental Breakfast & Networking

Level -1, Sponsors Marketplace

08:0019:00

Sponsors Marketplace Open

Level -1

09:0009:45

Breakout Sessions I

B2B Track
Level -1, Sala H1
Online Growth Expansion in the Construction Industry: A B2B Story
Speakers:
Fons Hofstra, Manager eCommerce, BMN Bouwmaterialen
Chantal Schinkels, Customer Success Manager & Magento 2 Solution Specialist, Guapa E-Commerce
With 83 stores, BMN Bouwmaterialen is the market leader in the Netherlands. They deliver products and services to building professionals in residential and non-residential construction on a daily basis. BMN Bouwmaterialen is part of the CRH Group, an international company with stores in 36 countries. Fons Hofstra, eCommerce Manager of BMN, and Chantal Schinkels, Customer Success Manager at Guapa E-Commerce, will share the commerce story behind BMN Bouwmaterialen’s transformation: how they got started, expected growth, and Magento Commerce for B2B.
Business Track
Level -1, Sala H3
Buckle Up for Upgrades : A Theme Park’s Story of Staying Up to Date on Magento
Speakers:
Ignacio Riesco Martin , CEO & Founder, Interactiv4
Parques Reunidos operates over 50 theme parks in various countries and has utilised Magento to increase online sales. Learn how upgrading to Magento Commerce 2 from Magento Open Source has allowed Parques Reunidos to capitalise on increased performance and marketing tools to help their business fly.
Commerce Best Practices Track
Level -1, Sala F
The Future of CX: Engaging the Channel-Less Customer
Speakers:
Nicholas Kontopoulos, Head of APAC Commerce Marketing, Magento, an Adobe Company
In recent years there has been a tsunami of content arguing for a move from multichannel to omnichannel strategies. In fact, conventional wisdom has us thinking about our interactions with customers regarding the channels they use. The critical problem here is that our customers don’t view our brands through a multichannel or omnichannel lens. This talk will explore the rise of the channel-less customer and examine what challenges and opportunities lie ahead.
Growth Strategies Track
Level -1, Sala H2
The Personalisation Spectrum
Speakers:
Jamie Brighton , Sr. Manager, Product Marketing, AEM & Target, Adobe
The right product, to the right person, at the right time–easy, right? It is if you have the right people, processes, and technologies to deliver on the promise. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers, and turning customers into advocates. But knowing where to start with personalisation can be a challenge. What data do you need? How do you generate and deliver the content in the last millisecond? What device or channel is your customer using? You can have these capabilities at your fingertips with integrated analytics, experience optimisation, content management, and now commerce–all through the Adobe Commerce Cloud.
Technical Track
Level -1, Sala J
Implementing a Project Effectively on Magento Commerce Cloud
Speakers:
Billy Gilbert, Cloud Tech Ops, MTS1 Engineer , Magento, an Adobe Company
Nadiia Syvokonenko, Software Development Engineer 4, Magento, an Adobe Company
Properly implementing Magento Commerce Cloud is critical to the success of your online store. In this session, Billy and Nadiia will take a look under the hood and share how to build your project using the right workflow. Join us to learn the best practices that you can leverage for building your business on Magento Commerce.
Winning Solutions Track
Level -1, Sala A
Embrace the Dark Side: Striking Balance Between Fear, Risk and Customer Love to Unlock Omnichannel Growth
Speakers:
Skye Spear, VP of Sales & Partnerships, Signifyd
Learn how successful retailers manage multiple fulfillment channels without creating unnecessary risk or adding friction to the customer experience. Attendees will walk away learning what digital-first retailers tell us about building seamless, omnichannel experiences when starting from scratch, and how established retailers can identify the right partners to catch up.
Magento Product Previews
Level -1, Business Centre 1
Magento Order Management New Capabilities Demo & Roadmap
Speakers:
Daria Bernabei, Sr. Product Owner, Magento, an Adobe Company
John Stockton, Sr. Director of Product , Magento, an Adobe Company
Discover new Magento Order Management capabilities and the product roadmap with this live discussion with the Magento Order Management product team.
09:0011:00

Magento U Certification Exams

Level -1, Sala B1

09:3010:45

Commerce Conversations

Ground Level, Sala Exposciones

Commerce Conversations is designed to promote networking and collaboration among MagentoLive Europe 2018 attendees by facilitating small group discussions on various commerce-related topics. Come and share your knowledge and ideas, and hear how others are handling common challenges and innovating in the world of commerce.

10:0010:45

Breakout Sessions II

B2B Track
Level -1, Sala H1
The Omnichannel Strategy for B2B2C
Speakers:
Erwin Idelenburg, COO, Youwe
Rob Wiek, CEO & Co-Founder, Youwe
Creators of the world’s first boiling-water tap, Quooker is focused on continually optimising its products and offering superior customer service. Facing a growing number of competitors, Quooker adopted a direct-to-consumer sales approach to remain relevant. Learn how Quooker has utilised Magento for omnichannel to establish a competitive eCommerce presence.
Business Track
Level -1, Sala H3
Supporting strategic decisions through Business Intelligence - Elisabetta Franchi Case Study
Speakers:
Christian Nucibella, CEO & Founder, FiloBlu
Luca Percuoco, eCommerce Manager, Elisabetta Franchi
Today, each digital project must have a strategic plan to achieve their goals and properly equip their team to manage an online shop. The Italian fashion brand, Elisabetta Franchi, will share how it monitors, measures, and analyzes data through Business Intelligence. And they will share how date helped them achievement their project goals and make strategic decisions to increase sales.
Growth Strategies Track
Level -1, Sala H2
Brewing Up Success by Upgrading to Magento 2 in 3 months!
Speakers:
Mark Roberts, Co-Founder, Beer Hawk
Lewis Sellers, Founder, Pinpoint
Beer Hawk, the UK’s leading online retailer for craft beer, faced several challenges: addressing mounting technical debt, freeing their marketing team to operate more efficiently and effectively, and building stronger, more rewarding connections with their customers. In this session, you will hear how an upgrade to Magento Commerce 2 helped Beer Hawk overcome these major concerns and build a foundation for omnichannel growth.
Technical Track
Level -1, Sala J
Elite Bug Squashing
Speakers:
Tony Brown , Technical Director , Space 48
This presentation aims to help developers become more efficient at understanding the causes of bugs and the benefits of zeroing in on bugs in a quick manner. Tony Brown, Technical Director at Space 48, will discuss general techniques, a specific debugging strategy, and walk through practical examples of how these techniques save time.
Winning Solutions Track
Level -1, Sala A
Intelligent Retail: Delivering AI-Driven Shopping Experiences from Prospect to Purchase - Case Toolstop
Moderator:
Isaac Moshe, CMO, Nosto
Speakers:
Neil Bruce, eCommerce Manager, Toolstop
Rory Gilmore, Technical Solutions Manager, Nosto
Today’s consumer places a heavy value o fully personalised shopping experiences almost more than the purchase itself. But as an eCommerce professional, how do you deliver and sustain this expectation in a way that is both scalable and profitable for their business? In a discussion led by Isaac Moshe, CMO at Nosto, discover how AI-driven personalisation is paving the way towards delivering completely unique customer journeys. Dissect the critical role data plays in automating personalisation: how to focus on the right data to make the right impact, and the strategies retailers should consider to transform brand interaction. We will also dive into the practicalities with Toolstop eCommerce Manager Neil Bruce and Nosto’s Rory Gilmore on the successful strategies Toolstop has taken to deliver unique shopping experiences.
Magento Product Previews
Level -1, Business Centre 1
Turn Shipping into a Strategic Advantage with Magento Shipping
Speakers:
Jonathan Levy, Global Product Marketing Manager, Temando
In this session we’ll show you how Magento Shipping automates each step of the cart to customer journey including shipping and returns, as well as showcase other capabilities that drive cart conversion and revenue.
10:4511:15

Refreshment Break & Networking

Level -1, Sponsors Marketplace

11:1512:00

Breakout Sessions III

B2B Track
Level -1, Sala H1
Best Practices for B2B Digital Maturity from Forrester Research and Magento
Speakers:
Michelle Beeson, Analyst Serving eBusiness & Channel Strategy Professionals, Forrester
Shannon Hane, Director of Product Marketing , Magento, an Adobe Company
This session will summarize recent research on B2B commerce trends and findings on the organizational structures, resourcing models, and site capabilities used by B2B leaders in the digital realm. We’ll also examine real-world examples of customers putting these strategies into practice to drive their digital business growth forward. Session attendees will walk away with essential strategies to assess and advance their own digital agendas.
Business Track
Level -1, Sala H3
Develop Once. Apply All – Strauss Coffee Global eCommerce Play
Speakers:
Alon Raz, Vice President eCommerce, Strauss Coffee
Collin de Boer, Manager Business Development, ISM
Strauss Coffee is a pure play coffee company, among the top 10 coffee companies in the world. Strauss Coffee operates in 10 different countries around the world, has over 16 brands and over 6,000 employees. Throughout, Israel, CIS, Eastern Europe and Brazil* the company sells its broad range of coffee products through retail, online ecommerce and Away from Home (AFH) channels. In this talk we will explore how Strauss Coffee serves multiple brands in multiple countries with one Magento 2 installation. With this platform Strauss Coffee has 1 global platform, but it can adjust the multistore environment to local preferences. In addition to that, they are using Magento BI to define their valuable customers and realize a more in-depth analysis concerning their business.
Commerce Best Practices Track
Level -1, Sala F
Do I Need An OMS? Managing Complexity and Completing the Customer Experience with Order Management
Speakers:
Ashley MacPherson, Manager, Solutions Architect, Magento, an Adobe Company
Moving into new markets, launching omnichannel, expanding fulfillment, improving customer experience, lowering costs–these are a few of the many strategies order management systems support and make possible for merchants. Attend this session to learn how order management can resolve critical pain points, help you realize business opportunities, and enable key growth areas for your businesses.
Growth Strategies Track
Level -1, Sala H2
50Five's Expansion Across Europe with Magento Cloud Commerce
Speakers:
Florent Sabourin, Managing Director, Smile
Davide Scalora, Product Owner, 50five
In the fast-moving world of IOT, 50Five closely works together with their strategic partners to develop and commercialize unique propositions, that fulfill the changing needs of our customers. Connecting the newest and best smart home products with their one of a kind services. Hear how 50Five built its platform to sell Smart Devices across Europe on Magento Commerce Cloud in just 4 months and the challenges they faced. To further increase the level of service, 50Five wants to break through current limitations by creating a multi-warehouse environment with drop shipment integration. Step by step, through a full agile approach, the ecosystem is taking shape.
Technical Track
Level -1, Sala J
Magento 2.3 Updates
Speakers:
Olga Kopylova, Lead Architect, Magento, an Adobe Company
Got Magento 2.3 on your mind? Learn about the release strategies, including features and patch releases planned. This session covers PHP 7.2 support, improved DB schema upgrade management, graphQL, powering PWAs, and some details of Page Builder internals. We will also highlight key community projects.
Magento Product Previews
Level -1, Business Centre 1
Magento 2.3 Commerce Features Lightning Talks
Speakers:
Mark Brinton, Sr. Technical Product Manager, Magento, an Adobe Company
Corey Dulimba, Senior Product Manager , Magento, an Adobe Company
Eric Erway , Senior Product Manager , Magento, an Adobe Company
Olena Tkacheva, Sr. Product Manager, Magento, an Adobe Company
See live product demos and talk directly with the Magento product managers behind four of the most anticipated Magento Commerce 2.3 features in this lively and fast paced review.
12:0014:00

Networking Lunch

Ground Level, Sala Exposciones & Level -1, Sponsors Marketplace

14:0016:00

Keynote I & II

Ground Level, Auditorio

14:0016:00

Magento U Certification Exams

Level -1, Sala B1

16:1516:45

Refreshment Break & Networking

Level -1, Sponsors Marketplace

16:3017:15

Breakout Sessions IV

B2B Track
Level -1, Sala H1
Smart Commerce: How Festo is Driving Growth through Digitization
Speakers:
Patrick Deuscher, Head of IT Demand Management, Sales Processing, Festo
Bjoern Kraus, CTO & Founder, PHOENIX MEDIA
Digital transformation in B2B is changing the production landscape tremendously. With the Festo App World, Festo has solidified itself as a first-mover in industry 4.0 (the automation and data exchange trend in manufacturing technologies). Festo App World offers new smart services such as apps, software libraries, cloud products, and software subscriptions. Learn how Festo and Magento are making the smart factory a reality today by providing products online that improve production functionality within minutes–a revolutionary sales concept within plant construction.
Business Track
Level -1, Sala H3
Powering Your Website Content with Magento PageBuilder
Speakers:
John Hughes, Head of Magento, Fisheye
Olena Tkacheva, Sr. Product Manager, Magento, an Adobe Company
Magento's content management suite has transformed from a basic data entry tool into an enterprise-ready content powerhouse. With the new-and-improved Page Builder, merchants can easily create dynamic and engaging experiences without writing a single line of code. The new Page Builder gives business users the ability to create their own content design and layouts for content and commerce pages by leveraging feature-rich content types. In this session, join Magento's Olena Tkacheva as she showcases the exciting new possibilities Page Builder places at your fingertips. John Hughes, from Fisheye, will provide a solution partners perspective on the real world benefits it brings to both partners and merchants.
Commerce Best Practices Track
Level -1, Sala F
Magento Innovations Lab: Increasing AOV with Social Shopping
Speakers:
Cezary Kozon, President of the Board, Fast White Cat
Interested in bleeding edge implementations of emerging technologies on the Magento platform? Want to learn more about innovative ways to drive top-line revenue growth and improve shopping experiences? Join this session to learn more about Fast White Cat’s Social Shopping innovation with Dr. MAX. This module enables friends and family to shop together online via one shared cart, making it super easy and intuitive to share their shopping experience, have fun, and take advantage of more perks like reduced shipping costs and discounts.
Growth Strategies Track
Level -1, Sala H2
See it, Wear it: How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey
Moderator:
Ryan Leffel, Senior Director of Customer Experience , Corra
Speakers:
Lindy Crea, Senior Commercial Manager for Global Partnerships, Klarna
Haroon Hussain, eCommerce Manager , Ego Shoes
Usman Riaz, CEO, Ego Shoes
A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest trendy pieces straight from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Customer Experience, Lindy Crea, Klarna’s Senior Commercial Manager for Global Partnerships, along with Haroon Hussain and Usman Riaz from EGO, will share key learnings and concrete examples from this successful experience.
Technical Track
Level -1, Sala J
Integrating Magento with Adobe’s Experience Cloud
Speakers:
Martin Buergi , Senior Product Manager , Adobe
Salvador Morales Olaso, Consultant, Adobe
Explore the basics of integrating Magento with Adobe’s Experience Cloud by using the Commerce Integration Framework (CIF). This new microservice-oriented integration runs on Adobe’s own serverless PaaS solution I/O Runtime. The integration extends Magento’s commerce capabilities with Adobe’s industry-leading experience capabilities to create powerful omnichannel experiences. This is a technical-oriented session for developers and integrators to enable them on building integrations with the Experience Cloud. The session combines technical lecture with practical hands-on exercises where participants learn to setup and extend the integration.
Winning Solutions Track
Level -1, Sala A
Features of the Funnel with Google
Speakers:
James Antisdel, Technical Solutions Manager, Google
Rowan Merewood , Developer Advocate , Google
Jose Ugia, Developer Programs Engineer, Google Pay, Google
Take a whistle-stop tour through your customer’s eCommerce journey with a spotlight on the Google and web technologies that help you build and measure success. We’ll see how Smart Shopping Campaigns help you find the right user on the right channel at scale, and bring them to your site. However, once there, the average web site doesn’t always deliver a great experience. We’ll look at how to improve that with the Magento ecosystem and identify the highest ROI options for improving performance on your site today. With your customer ready to buy, we’ll explore how the new Google Pay integration for the web can continue that quality, frictionless experience through to checkout. And of course, a repeat customer is better than a one-off customer – so we'll investigate how to build retention with meaningful push notifications.
Magento Product Previews
Level -1, Business Centre 1
UX Office Hours
Speakers:
Peter Mintchev, UX Design Manager, Magento, an Adobe Company
Guliz Sicotte, Director of Product Design, Magento, an Adobe Company
Need some user experience advice? Our UX Design and Research experts will be available during office hours to answer your questions, provide 1:1 user experience guidance, and share designs of upcoming features.
17:3018:15

Announcing Magento Commerce 2.3

Level - 1, Sala J

Join the Magento product management team to learn more about the Magento Commerce features. Get a head start on adopting new capabilities to drive your business forward.

Speakers:
Chris Hedge, Director of Product Management , Magento, an Adobe Company
John Stockton, Sr. Director of Product , Magento, an Adobe Company

18:0019:00

Sponsors Marketplace Reception

Level -1

19:0023:00

MagentoLive Europe Evening Event

Fairmont Ballroom