08:0016:30

Registration Open

Ground Level, Diagonal Hall

08:3009:30

Continental Breakfast & Networking

Level -1, Sponsors Marketplace

08:3018:00

Sponsors Marketplace Open

Level -1

09:0009:45

Breakout Sessions V

B2B Track
Level -1, Sala H1
BAUHAUS: Delivering Frictionless Customer Experience
Speakers:
Henrik Feld-Jakobsen, Head of Strategy, Vaimo
Steen Hestenhauge, CEO, BAUHAUS eCommerce Sweden
BAUHAUS is one of Europe’s largest home-improvement stores, servicing both B2B and B2C clients. Over the last seven years, BAUHAUS has blended online and offline channels to deliver a frictionless customer experience. In this session, we’ll show how the entire customer journey is managed from initial contact to final delivery. You’ll gain insight into the specific tactics and strategies used to transform the store’s omnichannel presence, and a preview of what’s to come.
Business Track
Level -1, Sala H3
Madison: Enabling a Nationwide Retail Network with Magento Order Management
Speakers:
Barry Thorn, Director of Business Development , Redbox Digital
This session reveals how Madison reinvented an iconic cycle brand, Freewheel, as a new eCommerce website, to support its national network of independent specialist cycle retailers. The new site enables a director-to-consumer engagement platform for the brand, driving incremental sales and customer footfall to its retailer network.
Commerce Best Practices Track
Level -1, Sala F
The State of Progressive Web Apps
Moderator:
Eric Erway , Senior Product Manager , Magento, an Adobe Company
Speakers:
Jamie Huskisson, Founder , JH
Rowan Merewood , Developer Advocate , Google
Jamie Maria Schouren, Revolutionist, Deity
With the rapid growth of mobile shopping, Progressive Web Apps are the future of commerce. The business value and potential of PWAs are proven, and they represent a significant shift in people, process, and technology to create exceptional shopping experiences. When considering PWAs for your business you’ll need to consider the latest case studies, user research, and lessons learned from experts at Google and the Magento community. Today, those experts will discuss the PWA revolution, the upcoming PWA Studio, and everything you need to know about PWAs but were afraid to ask.
Growth Strategies Track
Level -1, Sala H2
The Road to Migration with Hallhuber
Speakers:
Stefan Willkommer, CEO, TechDivision
Migrating from Magento Commerce 1 to 2 is a great opportunity to provide a better user experience and make your eCommerce platform ready for the future. It can also be a challenge, especially for bigger and more ambitious projects. A strong migration strategy, planning, and of course the right project management approaches are obligatory. But done right, Magento Commerce 2 gives merchants infinite new possibilities and speeds up development.
Technical Track
Level -1, Sala J
Magento Community Driven Project: Asynchronous & Bulk API
Speakers:
Oleksandr Lyzun, Magento Technical Team Lead , Comwrap
At the beginning of 2018 the Magento Community started a new project with the aim to improve the standard Magento REST API. They wanted to make it possible to execute all API requests asynchronously using a queuing system and a build-in Magento Commerce queuing-framework. As a result Magento Open Source is now equipped with a new Asynchronous and Bulk API. During this session we will share our experiences developing community projects, tell the story about the implementation of the Asynchronous API and Bulk API to the Magento Core system, and give an overview of the developed functionalities. We’ll also preview the new features that developers and merchants can expect in future Magento releases.
Winning Solutions Track
Level -1, Sala A
Mobile Conversion Optimization: Results From the Community Global Study
Moderator:
Rob Long, Evangelist, PayPal
Speakers:
Zee Aganovic, Founder, President & CEO, HiConversion
Janak Kika, Head of Accounts, JH
Matt Parkinson, Managing Director , Gene Commerce
PayPal has helped kick off a global effort to improve the mobile conversion gap with over 25 SIs and 120 merchants globally. In this panel session, we’ll share results from over 300,000 conversion tests and recommend changes for achieving positive results.
Magento Product Previews
Level -1, Business Centre 1
Magento Business Intelligence Best Practices
Speakers:
Maya Zito, Product Manager, Magento, an Adobe Company
Magento Commerce delivers powerful data capabilities. Join this session to learn about the latest features and benefits that enhance the functionality of Magento Business Intelligence. We’ll preview cohorts, moving averages, new chart types, and more.
09:0010:45

Merchant to Merchant

Ground Level, Sala Exposciones

09:0011:00

Magento U Certification Exams

Level -1, Sala B1

10:0010:45

Breakout Sessions VI

B2B Track
Level -1, Sala H1
Blurred Lines: Context Driven Commerce in B2B
Speakers:
Bharat Sharma, CEO, Monsoon Consulting
Business transactions are often driven by need rather than desire, by people who are required to buy goods and services as part of their job. When designing a B2B eCommerce experience, it’s imperative that the digital customer experience must be comparable or better to a real world interaction. Otherwise your customer will not willingly make the switch to digital. This talk will uncover a myriad different buying and customer account management experiences a B2B buyer will expect from an eCommerce platform. You will see these experiences through real life customer examples from three case studies in the Food, Pharma, and Construction industries, which will examine how Magento can deliver on these B2B experiences.
Business Track
Level -1, Sala H3
Experience-Driven Commerce - Adobe Experience Cloud + Magento Commerce Cloud
Speakers:
Martin Buergi , Senior Product Manager , Adobe
Errol Denger, Director of Strategy and Product Marketing, Experience-Driven Commerce , Adobe
Today’s shoppers are more sophisticated and demanding than ever. They have access to almost endless information, embrace multiple technologies during their brand interactions, and expect flawless experiences across every touchpoint. To serve customers’ needs, leading brands have refactored their commerce strategies, focusing on agility, continuous innovation, and omnichannel excellence. The answer? Adobe has delivered Experience Driven Commerce for Magento, to help make every moment shoppable while supporting continuous transformation. If you’re ready for Experience Driven Commerce, join us to discover how to supercharge your customer journey.
Commerce Best Practices Track
Level -1, Sala F
Osprey London - Leveraging Magento & the Ecosystem for Growth
Moderator:
David Wise, Director Channel Sales EMEA, Magento, an Adobe Company
Speakers:
Skip Fidura, Strategy & Insight Director , dotmailer
Ben Jones, Ecommerce Manager , Osprey
Sarah Rees, Customer Success Manager , Nosto
Paul Rogers, Solution Architect, Klevu
This panel discussion focuses on Osprey London’s experience of moving to Magento Commerce, and how they leveraged the Magento ecosystem for extraordinary growth. We’ll dive into how Magento has driven the business forward and allowed Osprey London easy access to the best of breed technology partners that the Magento ecosystem offers.
Growth Strategies Track
Level -1, Sala H2
The eCommerce Journey of a Traditional Publisher
Speakers:
Kirsten Morrison, Head of Digital, D.C. Thomson
This session will outline how a traditional publisher, DC Thomson, survives in the digital age by building an eCommerce strategy. It will detail the publisher’s journey, showing how they use data and content to drive revenues, and why Magento Commerce (Cloud) is at the heart of their strategy for both for B2C and B2B revenues.
Technical Track
Level -1, Sala J
Integration Strategy with Order Management
Speakers:
Felix Delval, Architect, Magento, an Adobe Company
Elena Kolodyazhna, Technical Architect, Magento, an Adobe Company
While viewing common integration patterns, we will dig deeper into the technology stack and best practices that makes a solid Order Management Integration Strategy. We will cover integration technology how it is best used. We will also take a look at the basic qualities an integration must have, including idempotence of operations and error management.
Winning Solutions
Level -1, Sala A
Connected Experiences and The Next Era of Commerce
Speakers:
Tash Toothill, Head of Enterprise Sales, Amazon
Since the emergence of digital, commerce has been in a state of transformation, first with eCommerce and now with the rise of mobile and ‘m-commerce’. Today, we are in the very early stages of a new era: voice commerce. We see it as a powerful medium that will transform our day-to-day lives and how we purchase. Central to the emergence of voice is building connected experiences for customers so they can interact and transact where, when, and how they want. Tash Toothill will share how voice commerce will re-define the ideal customer experience and how early adopters will win in the long term.
Magento Product Previews
Level -1, Business Centre 1
Open Ecosystem: API Roadmap & Community Engineering
Speakers:
Misha Kotov, Sr. Product Manager, Magento, an Adobe Company
Max Yekaterynenko, Director of Engineering , Magento, an Adobe Company
Magento has been leading the charge in open source development thanks to our collaboration with our far-reaching community. We will share our Community Engineering Team’s achievements, with a specific focus on the APIs domain, and highlights of projects like GraphQL, Bulk, and Async APIs. There has never been a better time to get involved.
10:4511:15

Refreshment Break & Networking

Level -1, Sponsors Marketplace

11:1512:30

Keynote III

Ground Level, Auditorio

12:3014:00

Networking Lunch

Ground Level, Sala Exposciones & Level -1, Sponsors Marketplace

14:0014:45

Breakout Sessions VII

B2B Track
Level -1, Sala H1
Encory Case Study: Implementing an MVP Project in 8 Weeks
Speakers:
Markus Neumann, Managing Director & Founder, mediawave internet solutions GmbH
Participants will gain insights into the planning and procedure for the implementation of MVP projects with Magento Commerce. Using a Magento Commerce 2.2 B2B practical example, you’ll see how a Minimum Viable Product was successfully developed within eight weeks, and learn about the challenges that were overcome.
Business Track
Level -1, Sala H3
toom + Magento: A Journey to Zero-Downtime
Speakers:
Christian Dornhoff, Head of IT (Cross-Channel), toom
James Halsall, Technical Team Lead, Inviqa
toom is one of the biggest DIY companies in Germany, and its digital operations come with some hefty technical challenges. In this talk we will dive into the unique complexities of toom’s distributed infrastructure and the challenges that were overcome to make it successful. These include creating custom indexes to manage their massive catalog size, and adding sophisticated, high volume integrations while maintaining zero-downtime deployments. If you’re interested to see how Magento can be taken to the extreme, this is unmissable.
Commerce Best Practices Track
Level -1, Sala F
Understanding & Creating Value in Your Customer's Journey
Speakers:
Anita Andrews, Director, Magento Services, Magento, an Adobe Company
Today, your customer’s journey is multifaceted and non-linear. For many commerce businesses, a lot of focus is centered around acquiring, converting, and retaining as many high-valued customers as possible. Most of the time customer lifetime value is an easy major indicator of success, because it directly maps to revenue. However, what your customers find valuable goes well beyond the products you offer and their pricing. You should be investing in collecting data to understand value both from your business’s perspective and your customers’ perspective. However, with limited time and resources, it can be difficult to determine which parts of your customers’ journey you should be investing in to increase your bottom line. Join Anita Andrews, Head of the Magento Services Analytics practice, as she talks about using data throughout the four stages of the customer life cycle, through their omnichannel experience, to drive loyalty, and value – in both directions.
Growth Strategies Track
Level -1, Sala H2
Semilac's International Expansion with Magento 2
Speakers:
Paulina Iwaszko, Communication Manager, Nesperta, Semilac
Ewelina Wójcik , Head of Project Management , STRIX
Semilac is known as one of Europe’s most popular hybrid nail polish brands. Their accelerated growth required an emergency update of their Commerce platform. The main objective of the project was to create a strong eCommerce platform throughout Europe and even the world. This talk reveals how the team delivered a winning customer experience, and made international expansion easy.
Technical Track
Level -1, Sala J
The Road to PWA
Speakers:
Shane Osbourne, Frontend Web Developer , JH
This talk addresses an increasingly common question: What can we do right now to prepare for a PWA future? Shane will explain how to achieve up to a 3x performance improvement on ‘out of the box’ Magento Commerce 2, and how this can enable PWA features to be added right now. Many companies are quick to add *more* code to their projects to enable PWA features, completely bypassing any performance concerns already present in the platform. This is far from the PWA future user will expect. The talk is split into two sections: the first is an analysis of performance problems and their solutions, the second is a practical example of adding a handful of PWA features to an existing Magento Commerce 2 website.
Winning Solutions Track
Level -1, Sala A
At the Intersection of Content and Commerce: Which Path to Choose?
Speakers:
Paul Lewis, Creative Director , Redbox Digital
Retailers know they should be introducing content in a more effective way in their eCommerce customer journeys. But they’re not sure – from both a creative and technical perspective – how to get it strategically right. In this talk, we’ll look at the various options open to retailers and weigh up the benefits and pitfalls of separate, integrated, and headless eCommerce and content platform configurations.
Magento Product Previews
Level -1, Business Centre 1
Magento Marketplace
Speakers:
Maura Cyrus, Product Manager, Growth, Magento, an Adobe Company
Erika Talbott, Product Manager, Magento Marketplace, Magento, an Adobe Company
The Magento Marketplace connects extension and theme developers with merchants looking for high quality, creative solutions for their eCommerce needs. In this session we’ll share business updates and recent improvements, and reveal what merchants and developers can expect through the end of the year and beyond.
14:0016:00

Magento U Certification Exams

Level -1, Sala B1

15:0015:45

Breakout Sessions VIII

B2B Track
Level -1, Sala H1
Getting Cozy with B2B: How Soak & Sleep Adapted Their B2C Site to Grow Their B2B Channel 200%
Speakers:
Charlie Hunt, CEO, Soak & Sleep
Brent Peterson, Chief Magento Evangelist & Agency Coach , Wagento
Soak&Sleep grew their B2C business from a spare room and a £99 website to the UK’s number one online bed and bath brand. To grow their B2B channel, they looked to Magento Partner Wagento to help them adapt their B2C site to serve their B2B customers online, like large hotels. In this session, Magento Master Brent Peterson will share Soak&Sleep’s success story, and the strategies that delivered a 200 percent increase in their B2B revenue online.
Business Track
Level -1, Sala H3
Delivery Disruptions: How Online Deliveries Are the New Frontier for Experience Differentiation
Speakers:
Peter Sheldon, Sr. Director of Strategy, Magento, an Adobe Company
Leendert van Delft, Vice-President Sales Programs, Global & Europe, DHL
Digital transformation continues to put a premium on engaging and relevant customer experiences. This includes delighting customers and over-delivering on what happens after they click the “Buy” button. Leendert van Delft from DHL and Peter Sheldon from Magento Commerce will share how consumers are embracing new delivery innovations that remove purchase anxiety. In this session learn what’s hot and what’s not for emerging delivery experiences.
Commerce Best Practices Track
Level -1, Sala F
How Calligaris Improved his Omnichannel Experience with Magento 2 Commerce
Speakers:
Serena Bortolussi, Trade Marketing and Communication Manager, Calligaris
Diego Semenzato, CEO, webformat
Since 1923, Calligaris has been one of the industry leaders of ‘Made in Italy’ furnishings and accessories for residential and contract sectors. Calligaris products are distributed in 90 countries worldwide. In this session we will show how Calligaris migrated from their old proprietary platform to Magento Commerce 2, achieved an omnichannel strategy, and improved the user experience thanks to a 3D product configurator. To improve the user experience even in their physical stores, they integrated a ‘totem’ based on PWA technology to provide an immediate and addictive shopping experience, even in stores with a poor internet connection. The totem includes the 3D product configurator and an environment configurator.
Growth Strategies Track
Level -1, Sala H2
Magento Innovations Lab: Round Three - Everything You Need to Know
Speakers:
Eric Erway , Senior Product Manager , Magento, an Adobe Company
Misha Kotov, Sr. Product Manager, Magento, an Adobe Company
Ben Marks, Magento Evangelist, Magento, an Adobe Company
Michele Miller , Senior Manager, Solution Innovation, Magento, an Adobe Company
Just in time for MagentoLive Europe, we’ll announce our THIRD submission window for the Magento Innovations Lab. You may have already heard about the awesome, bleeding-edge work happening in our very own community. Now you can check out these innovators and their solutions in the Innovations Lab Showcase. Join this panel of Magento insiders for this informative session about the Innovations Lab, the submission process, and how this round may include ways to weave Adobe into the Magento story (or vice versa).
Technical Track
Level -1, Sala J
Beyond Software Development: Challenges and Architectures of MSI Project
Speakers:
Riccardo Tempesta, CTO, Magespecialist
In the real world, no feature is “simple.” MSI is the perfect example of an idea that’s simple to explain, but contains hidden technical challenges. We’ll see how such challenges lead to cutting-edge technologies, awesome new architectural approaches, and one of the most successful community driven projects.
Winning Solutions
Level -1, Sala A
Introduction to EQP 2.0 APIs.
Speakers:
Ravi Menon, Lead Architect , Magento, an Adobe Company
Go behind the scenes on how the EQP 2.0 used the API First design philosophy, and how it provides the foundation for upcoming Marketplace features. Also learn how to integrate to the EQP 2.0 platform, and programmatically publish your Magento extensions to the Marketplace via REST APIs.
Magento Product Previews
Level -1, Business Centre 1
Magento 2 Performance
Speakers:
Piotr Kaminski, Senior Product Manager , Magento, an Adobe Company
Learn about the latest Magento Commerce 2 performance improvements, the upcoming changes, and discuss performance best practices.
16:0016:45

Breakout Sessions IX

B2B Track
Level -1, Sala H1
B2B eCommerce is Far More than the Existing Selling Over the Web
Speakers:
Martin Mannowetz, eCommerce Manager, PINO
Stefan Willkommer, CEO, TechDivision
In the meantime, digitization has also arrived in the B2B environment and more and more B2B companies of various sizes and industries are starting out in e-commerce. The potential here is sometimes enormous, but it is important to break away from familiar patterns and rethink sales processes. The standardization of processes plays a very important role. Pino has already been successfully operating B2B e-commerce for many years and had to take some lessons especially in the early days. In the talk, Pino allows a glimpse behind the scenes and explains why keywords such as agility, scalability, openness and the cloud have become enormously important in order to remain competitive in the international environment.
Business Track
Level -1, Sala H3
Architecting Magento for Multiple Brands in Multiple Countries, Languages & Currencies
Speakers:
Gordon Knoppe, Practice Lead, EMEA & APAC , Magento, an Adobe Company
Companies want to benefit from having all their brands on the same platform. They want to be scalable and have the ability to add new brands easily. They also want to innovate quickly. But most of all they want a lower total cost of ownership and a faster time to market. Learn how to configure Magento Commerce to support multiple brands in multiple countries, languages, and currencies by using the multiple websites feature. Discover how to enjoy shared data while having unique currencies, languages, shipping and payment methods per website. Explore the pros and cons of deploying in a Single Instance vs Multiple Instances. Discuss how to architect a Global Reference Architecture (GRA) for multiple brands deployments. Highlight the benefits of a GRA on Magento Commerce (Cloud) and the key to success for business alignment across brands.
Commerce Best Practices Track
Level -1, Sala F
Grow Your Business Selling on Amazon Through Magento
Speakers:
Corey Dulimba, Senior Product Manager , Magento, an Adobe Company
Canan Kocgil, Head, Seller Experience – EU Solution Providers, Amazon
Take an early look at the Amazon Sales Channel from Magento Commerce, and hear first-hand from Amazon how to leverage Amazon Marketplace and their unique programs to grow your online revenue across Europe and beyond.
Growth Strategies Track
Level -1, Sala H2
Leveraging Order Management for Growth
Speakers:
John Baxendale, Senior Solutions Architect , Magento, an Adobe Company
Chris Hammond, Group Digital Director, Helly Hansen Group
Theodor Tollefsen, Head of eCommerce, Helly Hansen Group
This session will articulate the benefits of the Magento Order Management solution as part of a Magento Commerce deployment. Attend this session to learn how to integrate order management into your existing systems and use its core capabilities to grow your business. We’ll cover best practices for store fulfillment (Ship-from-Store, In-Store Pick-Up and Ship-to-Store), global inventory visibility, sales channel integration, and order routing for multiple fulfillment channels.
Technical Track
Level -1, Sala J
GraphQL: Mind your Ps and QLs
Speakers:
Misha Kotov, Sr. Product Manager, Magento, an Adobe Company
Cristian Partica, Magento Software Engineer, Magento, an Adobe Company
GraphQL is the foundation for creating new-age headless Magento Commerce installations, custom storefronts, and PWAs. In this talk we’ll cover what sets GraphQL apart from competing technologies, the best ways to leverage it, and a practical hands-on course for using it in Magento Commerce.
Magento Product Previews
Level -1, Business Centre 1
Bringing the Adobe Product Suite into Magento Commerce
Speakers:
Mark Brinton, Sr. Technical Product Manager, Magento, an Adobe Company
Guliz Sicotte, Director of Product Design, Magento, an Adobe Company
Great customer experiences have something in common: They’re compelling and personal. Whether on a website, mobile app, or email, standout digital experiences ‘wow’ customers. In this session, you’ll learn from the Magento Product Management and User Experience teams how we’re planning to leverage the suite of Adobe products to empower merchants to create real connections with their customers.
16:4518:00

Sponsors Marketplace Reception

Level -1

17:0019:00

DevExchange

Ground Level, Sala Exposciones

Calling all developers! Don't miss this finale to your MagentoLive Europe 2018 experience. DevExchange is your chance to kick back and discuss key developer topics and learn how your peers are tackling the same challenges.