Alon Raz

Strauss Coffee Vice President eCommerce

Alon serves as VP eCommerce for Strauss Coffee and is in charge of the company's global eCommerce business. He has more than 20 years of experience in the online and media industries. Prior to Strauss Coffee, Alon spent 10 years with Zap Group where he managed Israel's largest eCommerce marketplace. Before that he headed Israel's leading digital marketplace for services. Previously, Alon served in managerial positions in the European and Israeli satellite TV industry.

Breakout Sessions III

Business Track

Develop Once. Apply All – Strauss Coffee Global eCommerce Play

Tuesday, October 9, 11:15AM-12:00PM

Level -1, Sala H3

Strauss Coffee is a pure play coffee company, among the top 10 coffee companies in the world. Strauss Coffee operates in 10 different countries around the world, has over 16 brands and over 6,000 employees. Throughout, Israel, CIS, Eastern Europe and Brazil* the company sells its broad range of coffee products through retail, online ecommerce and Away from Home (AFH) channels. In this talk we will explore how Strauss Coffee serves multiple brands in multiple countries with one Magento 2 installation. With this platform Strauss Coffee has 1 global platform, but it can adjust the multistore environment to local preferences. In addition to that, they are using Magento BI to define their valuable customers and realize a more in-depth analysis concerning their business.

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