Anita Andrews.

Magento, an Adobe Company Director, Magento Services

Anita’s expertise includes data and analytics, B2B and B2C platforms, eCommerce, social gaming and viral metrics optimization, product management, online marketing, and social networks. She was Founder and CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo. Sepiida was acquired by Delphic Digital in 2012. Prior to Sepiida, she ran eCommerce at Nutrisystem, a $750 million subscription eCommerce business, and has held a variety of product and marketing roles at successful start-ups in Silicon Valley.
Anita holds a Master’s Degree in Computer Science from Stanford University. She earned her BA from New York University, majoring in Politics with a minor in Mathematics. She is a founding Trustee of TechGirlz whose mission is to grow the role of women in technology by focusing on middle school-aged girls. She also serves on the boards of The Enterprise Center and Please Touch Museum.

Breakout Sessions VII

Commerce Best Practices Track

Understanding & Creating Value in Your Customer's Journey

Wednesday, October 10, 2:00PM-2:45PM

Level -1, Sala F

Today, your customer’s journey is multifaceted and non-linear. For many commerce businesses, a lot of focus is centered around acquiring, converting, and retaining as many high-valued customers as possible. Most of the time customer lifetime value is an easy major indicator of success, because it directly maps to revenue. However, what your customers find valuable goes well beyond the products you offer and their pricing. You should be investing in collecting data to understand value both from your business’s perspective and your customers’ perspective. However, with limited time and resources, it can be difficult to determine which parts of your customers’ journey you should be investing in to increase your bottom line. Join Anita Andrews, Head of the Magento Services Analytics practice, as she talks about using data throughout the four stages of the customer life cycle, through their omnichannel experience, to drive loyalty, and value – in both directions.

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