Ashley MacPherson

Magento, an Adobe Company Manager, Solutions Architect

Ashley is an eCommerce enthusiast. As a Solutions Architect at a Magento, she currently spends her days with clients, prospects and partners, designing order management systems that drive great customer experiences for retailers and brands.

Her strategic and technical background, built from time leading client discovery at Magento System Integrator, allows her to dig deep with retailers and brands, understanding their needs across platforms and channels, translating them into successful implementation plans.

Ashley is a Boston native, and received her master’s degree in Electronic Commerce, Systems and Technology from BU. When she's not thinking about omnichannel, you can find Ashley skiing, competing in triathlons, watching soccer or traveling the world with her husband.

Breakout Sessions III

Commerce Best Practices Track

Do I Need An OMS? Managing Complexity and Completing the Customer Experience with Order Management

Tuesday, October 9, 11:15AM-12:00PM

Level -1, Sala F

Moving into new markets, launching omnichannel, expanding fulfillment, improving customer experience, lowering costs–these are a few of the many strategies order management systems support and make possible for merchants. Attend this session to learn how order management can resolve critical pain points, help you realize business opportunities, and enable key growth areas for your businesses.

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