Barry Thorn

Redbox Digital Director of Business Development

Barry Thorn is the Business Director at Redbox Digital, responsible for commercial strategy and development.

He has worked in eCommerce for more than 15 years, having previously ran the retail go-to-market for KPMG’s MSFT Dynamics and Magento practices.

His focus in on the transformative impact of digital, eCommerce, cloud, ERP and CRM technologies, and supporting retailers with their digital and omnichannel ambitions.

Breakout Sessions V

Business Track

Madison: Enabling a Nationwide Retail Network with Magento Order Management

Wednesday, October 10, 9:00AM-9:45AM

Level -1, Sala H3

This session reveals how Madison reinvented an iconic cycle brand, Freewheel, as a new eCommerce website, to support its national network of independent specialist cycle retailers. The new site enables a director-to-consumer engagement platform for the brand, driving incremental sales and customer footfall to its retailer network.

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