Bjoern Kraus


Bjoern is CTO and Co-Founder at PHOENIX MEDIA, one of the leading Magento Enterprise Solutions Partners in Germany and Austria. His passion for commerce has always played an important role in his professional life. In the course of his career, he worked together with well-known companies such as DocMorris, Lampenwelt, Bayer, and Festo. With more than 20 years of practical experience, he now advises global operating enterprises on the implementation of their digitisation strategy and the development of new B2B business models.

Breakout Sessions IV

B2B Track

Smart Commerce: How Festo is Driving Growth through Digitization

Tuesday, October 9, 4:30PM-5:15PM

Level -1, Sala H1

Digital transformation in B2B is changing the production landscape tremendously. With the Festo App World, Festo has solidified itself as a first-mover in industry 4.0 (the automation and data exchange trend in manufacturing technologies). Festo App World offers new smart services such as apps, software libraries, cloud products, and software subscriptions. Learn how Festo and Magento are making the smart factory a reality today by providing products online that improve production functionality within minutes–a revolutionary sales concept within plant construction.