Collin de Boer
ISM Manager Business Development
Collin is the Manager of Business Development at ISM. He supervises new business projects and helps companies to define suitable eCommerce solutions. He has embarked upon projects with clients including Strauss Coffee Group, Kimberly Clark, and E-Luscious. He is also responsible for managing strong partnerships with multiple companies (i.e. Magento, Dotmailer, Klarna).
Breakout Sessions III
Develop Once. Apply All – Strauss Coffee Global eCommerce Play
Tuesday, October 9, 11:15AM-12:00PM
Level -1, Sala H3
Strauss Coffee is a pure play coffee company, among the top 10 coffee companies in the world. Strauss Coffee operates in 10 different countries around the world, has over 16 brands and over 6,000 employees. Throughout, Israel, CIS, Eastern Europe and Brazil* the company sells its broad range of coffee products through retail, online ecommerce and Away from Home (AFH) channels. In this talk we will explore how Strauss Coffee serves multiple brands in multiple countries with one Magento 2 installation. With this platform Strauss Coffee has 1 global platform, but it can adjust the multistore environment to local preferences. In addition to that, they are using Magento BI to define their valuable customers and realize a more in-depth analysis concerning their business.