Erwin Idelenburg

Youwe COO

Erwin joined YouWe in 2016 as CCO and is responsible for the company’s commercial strategy and development. Erwin is a passionate and commercial manager with over 15 years of senior account and team leadership experience, building relationships that maximise sales growth and profit. He graduated from Florida International University in international business. Soon after he joined ING in the Netherlands as a sales director SME.

Breakout Sessions II

B2B Track

The Omnichannel Strategy for B2B2C

Tuesday, October 9, 10:00AM-10:45AM

Level -1, Sala H1

Creators of the world’s first boiling-water tap, Quooker is focused on continually optimising its products and offering superior customer service. Facing a growing number of competitors, Quooker adopted a direct-to-consumer sales approach to remain relevant. Learn how Quooker has utilised Magento for omnichannel to establish a competitive eCommerce presence.

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