Gordon Knoppe

Magento, an Adobe Company Practice Lead, EMEA & APAC

Gordon is a solutions architect with over 15 years of experience in web development and enterprise architecture. He has worked with the Magento platform for over five years and deployed some of the most advanced and complex implementations and marquee brands. Gordon is continuing this work at the Magento Expert Consulting Group with a focus on the evolution of Magento Commerce 2. Having led the merchant beta program since mid-2015 directly with a select group of merchants, he has a large experience of migrating to, and implementing Magento Commerce 2.

Breakout Sessions IX

Business Track

Architecting Magento for Multiple Brands in Multiple Countries, Languages & Currencies

Wednesday, October 10, 4:00PM-4:45PM

Level -1, Sala H3

Companies want to benefit from having all their brands on the same platform. They want to be scalable and have the ability to add new brands easily. They also want to innovate quickly. But most of all they want a lower total cost of ownership and a faster time to market. Learn how to configure Magento Commerce to support multiple brands in multiple countries, languages, and currencies by using the multiple websites feature. Discover how to enjoy shared data while having unique currencies, languages, shipping and payment methods per website. Explore the pros and cons of deploying in a Single Instance vs Multiple Instances. Discuss how to architect a Global Reference Architecture (GRA) for multiple brands deployments. Highlight the benefits of a GRA on Magento Commerce (Cloud) and the key to success for business alignment across brands.

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