Haroon Hussain

Ego Shoes eCommerce Manager

After spending a number of years in engineering on different eCommerce platforms including Magento Commerce 1 and 2, Haroon joined EGO as their technical eCommerce manager. There he hit the ground running on a migration project to deliver the EGO store on the latest version of Magento Commerce 2 in time for Black Friday.
After that successful launch, Haroon continued his investment into Magento Commerce 2 by building a development team to work on the Magento Cloud platform, with the aim of continually improving the customer experience. Currently Haroon is involved in the big-picture planning of EGO’s eCommerce projects and future integrations, while leading a new internal CRO process to test and validate new customer experiences.

Breakout Sessions IV

Growth Strategies Track

See it, Wear it: How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey

Tuesday, October 9, 4:30PM-5:15PM

Level -1, Sala H2

A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest trendy pieces straight from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Customer Experience, Lindy Crea, Klarna’s Senior Commercial Manager for Global Partnerships, along with Haroon Hussain and Usman Riaz from EGO, will share key learnings and concrete examples from this successful experience.

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