Henrik Feld-Jakobsen

Vaimo Head of Strategy

Henrik has a wealth of experience with eCommerce tactics working on the agency side for 10 years. He’s seen both sides with another 4 years of experience on the retail side, seeing the shift towards e-commerce impact brick and mortar. Today he is Head of Strategy for Vaimo Group leading digital consulting teams across several countries. In his role, he helps clients with the what, why, and how to succeed with digital commerce.

Breakout Sessions V

B2B Track

BAUHAUS: Delivering Frictionless Customer Experience

Wednesday, October 10, 9:00AM-9:45AM

Level -1, Sala H1

BAUHAUS is one of Europe’s largest home-improvement stores, servicing both B2B and B2C clients. Over the last seven years, BAUHAUS has blended online and offline channels to deliver a frictionless customer experience. In this session, we’ll show how the entire customer journey is managed from initial contact to final delivery. You’ll gain insight into the specific tactics and strategies used to transform the store’s omnichannel presence, and a preview of what’s to come.