Jamie Brighton

Adobe Sr. Manager, Product Marketing, AEM & Target

Jamie has worked in digital marketing for 20 years, 12 of those with Adobe helping clients implement and adopt optimisation, personalisation, and behavioural targeting. He has experience on the client, agency, and vendor side and has worked in digital marketing for Adobe in EMEA and APAC. Jamie is part of the Adobe product and industry marketing team, heading up product marketing for the Adobe Experience Cloud in EMEA. His current areas of focus include personalisation and the role of technology in delivering superior customer experiences.

Breakout Sessions I

Growth Strategies Track

The Personalisation Spectrum

Tuesday, October 9, 9:00AM-9:45AM

Level -1, Sala H2

The right product, to the right person, at the right time–easy, right? It is if you have the right people, processes, and technologies to deliver on the promise. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers, and turning customers into advocates. But knowing where to start with personalisation can be a challenge. What data do you need? How do you generate and deliver the content in the last millisecond? What device or channel is your customer using? You can have these capabilities at your fingertips with integrated analytics, experience optimisation, content management, and now commerce–all through the Adobe Commerce Cloud.

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