Kirsten Morrison

D.C. Thomson Head of Digital

Kirsten is the Head of Digital for DC Thomson. She has worked across a multitude of media platforms for national, regional, and local news brands, both on and off line. Previously, she worked at Trinity Mirror, where she was Marketing Director, before setting up her own consultancy working with various start-ups. Kristen was recruited five years ago as Head of Digital. At DC Thomson, her role extends across the news and magazine portfolio as the head for all digital products, digital transformation, and innovation.

Breakout Sessions VI

Growth Strategies Track

The eCommerce Journey of a Traditional Publisher

Wednesday, October 10, 10:00AM-10:45AM

Level -1, Sala H2

This session will outline how a traditional publisher, DC Thomson, survives in the digital age by building an eCommerce strategy. It will detail the publisher’s journey, showing how they use data and content to drive revenues, and why Magento Commerce (Cloud) is at the heart of their strategy for both for B2C and B2B revenues.

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