Lindy Crea

Klarna Senior Commercial Manager for Global Partnerships

Lindy has been a Senior Commercial Manager of Global Partnerships at Klarna since 2016. At Klarna, she works with Magento and the agency partners to ensure strong integrations of Klarna’s solutions and a smooth onboarding for the retailers. Lindy has more than 17 years of experience in business process and system implementations and sales and marketing optimization. Since earning an MBA from IESE Business School in Barcelona in 2007, she has worked internationally in the US, Europe, and Africa. She currently lives in Boulder, Colorado and escapes to the mountains whenever possible.

Breakout Sessions IV

Growth Strategies Track

See it, Wear it: How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey

Tuesday, October 9, 4:30PM-5:15PM

Level -1, Sala H2

A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest trendy pieces straight from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Customer Experience, Lindy Crea, Klarna’s Senior Commercial Manager for Global Partnerships, along with Haroon Hussain and Usman Riaz from EGO, will share key learnings and concrete examples from this successful experience.

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