Elisabetta Franchi eCommerce Manager
Luca is the Digital Director for the Italian Fashion Brand Elisabetta Franchi. With more than 10 years of experience in eCommerce with the most import World Wide Brands, like Saint Laurent, Bottega Veneta and Salvatore Ferragamo. He is focus on eCommerce Management, Performance Marketing, Web Analytics and User Experience.
Breakout Sessions II
Supporting strategic decisions through Business Intelligence - Elisabetta Franchi Case Study
Tuesday, October 9, 10:00AM-10:45AM
Level -1, Sala H3
Today, each digital project must have a strategic plan to achieve their goals and properly equip their team to manage an online shop. The Italian fashion brand, Elisabetta Franchi, will share how it monitors, measures, and analyzes data through Business Intelligence. And they will share how date helped them achievement their project goals and make strategic decisions to increase sales.