Martin Buergi

Adobe Senior Product Manager

Martin joined Adobe five years ago and has served as a Senior Product Manager for the Experience Manager. He is the leading product manager for Adobe Commerce. He focuses on experience-driven commerce and the integration of Magento with Adobe’s Experience Cloud to build seamless, personalized omnichannel experiences for digital and physical channels. Martin came to Adobe after a ten-year career embracing different roles in the tech industry.

Breakout Sessions IV

Technical Track

Integrating Magento with Adobe’s Experience Cloud

Tuesday, October 9, 4:30PM-5:15PM

Level -1, Sala J

Explore the basics of integrating Magento with Adobe’s Experience Cloud by using the Commerce Integration Framework (CIF). This new microservice-oriented integration runs on Adobe’s own serverless PaaS solution I/O Runtime. The integration extends Magento’s commerce capabilities with Adobe’s industry-leading experience capabilities to create powerful omnichannel experiences. This is a technical-oriented session for developers and integrators to enable them on building integrations with the Experience Cloud. The session combines technical lecture with practical hands-on exercises where participants learn to setup and extend the integration.

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Breakout Sessions VI

Business Track

Experience-Driven Commerce - Adobe Experience Cloud + Magento Commerce Cloud

Wednesday, October 10, 10:00AM-10:45AM

Level -1, Sala H3

Today’s shoppers are more sophisticated and demanding than ever. They have access to almost endless information, embrace multiple technologies during their brand interactions, and expect flawless experiences across every touchpoint. To serve customers’ needs, leading brands have refactored their commerce strategies, focusing on agility, continuous innovation, and omnichannel excellence. The answer? Adobe has delivered Experience Driven Commerce for Magento, to help make every moment shoppable while supporting continuous transformation. If you’re ready for Experience Driven Commerce, join us to discover how to supercharge your customer journey.

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