Michelle Beeson

Forrester Analyst Serving eBusiness & Channel Strategy Professionals

Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affects how organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, and digital trends and forecasting. Her research also analyses direct-to-consumer strategies for brands and manufacturers.

Breakout Sessions III

B2B Track

Best Practices for B2B Digital Maturity from Forrester Research and Magento

Tuesday, October 9, 11:15AM-12:00PM

Level -1, Sala H1

This session will summarize recent research on B2B commerce trends and findings on the organizational structures, resourcing models, and site capabilities used by B2B leaders in the digital realm. We’ll also examine real-world examples of customers putting these strategies into practice to drive their digital business growth forward. Session attendees will walk away with essential strategies to assess and advance their own digital agendas.

Watch this video

View this presentation