Magento, an Adobe Company Head of APAC Commerce Marketing
As the Regional Head of APAC Commerce Marketing at Magento Commerce, Nicholas harnesses over 25 years of professional experience, built across multiple industries and geographies. He’s passionate about challenging the status quo and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences. Nicholas ensures that customer experience is a core business ideology at the heart of the brand.
Previously, Nicholas was the Global VP for Fast Growth Markets Marketing at SAP, and has also held a number of highly-strategic global and regional Business Development and Marketing roles during his ten years at SAP. During the course of his career, Nicholas has passionately pursued business strategies that both harness and intelligently exploit the power of available technologies. An international speaker, Nicholas has been published on Forbes.com, News Asia, Bloomberg, CampaignAsia.com, Marketing-Interactive.com, THEDRUM.com, and Customerthink.com.
Breakout Sessions I
Commerce Best Practices Track
The Future of CX: Engaging the Channel-Less Customer
Tuesday, October 9, 9:00AM-9:45AM
Level -1, Sala F
In recent years there has been a tsunami of content arguing for a move from multichannel to omnichannel strategies. In fact, conventional wisdom has us thinking about our interactions with customers regarding the channels they use. The critical problem here is that our customers don’t view our brands through a multichannel or omnichannel lens. This talk will explore the rise of the channel-less customer and examine what challenges and opportunities lie ahead.