Redbox Digital Creative Director
Paul is the creative director for Redbox Digital, responsible for design and user experience for Redbox's clients.
Prior to Redbox, Paul founded Lewis Ecommerce, a renowned creative digital commerce agency with roots in fashion, lifestyle and luxury goods brands before it was acquired by Redbox in early 2018.
Paul has more than 20 years in the retail creative sector having ran a successful fashion chain in the 90s - Terra Firma Footwear. He has also held senior creative positions with PWC-backed tech startup, 20/20 Me and SF Cody, a gift retail startup.
Paul grew up in a retail environment - his family founded the Chelsea Girl and River Island chains. He's also a keen musician and in his younger years was signed to Jet Records and EMI.
Breakout Sessions VII
Winning Solutions Track
At the Intersection of Content and Commerce: Which Path to Choose?
Wednesday, October 10, 2:00PM-2:45PM
Level -1, Sala A
Retailers know they should be introducing content in a more effective way in their eCommerce customer journeys. But they’re not sure – from both a creative and technical perspective – how to get it strategically right. In this talk, we’ll look at the various options open to retailers and weigh up the benefits and pitfalls of separate, integrated, and headless eCommerce and content platform configurations.