Paulina Iwaszko

Nesperta, Semilac Communication Manager

Paulina as a public relations specialist with 6 years of experience manages the team responsible for employer branding and brand strategies as well. She develops creative strategies, creates media plans and coordinates relations with key opinion leaders. She previously worked for such international brands as NIVEA, SEAT and Sab Miller.

Breakout Sessions VII

Growth Strategies Track

Semilac's International Expansion with Magento 2

Wednesday, October 10, 2:00PM-2:45PM

Level -1, Sala H2

Semilac is known as one of Europe’s most popular hybrid nail polish brands. Their accelerated growth required an emergency update of their Commerce platform. The main objective of the project was to create a strong eCommerce platform throughout Europe and even the world. This talk reveals how the team delivered a winning customer experience, and made international expansion easy.

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