Rob Long

PayPal Evangelist

At PayPal, Rob is an evangelist for PYPL’s global system integration and solution partners where he helps agencies better understand, solution and implement ecommerce payments. Before joining PayPal, Rob led engineering teams at Magento and for a decade prior, he ran an ecommerce integration agency.

Delivering Exceptional eCommerce Experiences

Tuesday, October 9, 7:30AM-8:45AM

Ground Level, Sala Exposciones

In this session, you'll explore the impact of smartphone penetration and the key demographic changes across Europe. Learn how these massive changes are impacting consumer experience expectations, and understand the opportunities and challenges panelists see in the current market.

Breakout Sessions V

Winning Solutions Track

Mobile Conversion Optimization: Results From the Community Global Study

Wednesday, October 10, 9:00AM-9:45AM

Level -1, Sala A

PayPal has helped kick off a global effort to improve the mobile conversion gap with over 25 SIs and 120 merchants globally. In this panel session, we’ll share results from over 300,000 conversion tests and recommend changes for achieving positive results.

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