Rob Wiek

Youwe CEO & Co-Founder

Rob is Co-founder and CEO of Youwe which started in 2000. Before Rob became CEO in 2013, he was served as CTO due to his extensive technical background on platforms such as Magento. As a CEO he is not only responsible for the complete vision and strategy of Youwe, but is strongly involved with complex B2B solutions with key accounts and partners throughout Europe. Some examples of accounts he is managing and developing are Grolsch Beer and Uniparts UK.

Breakout Sessions II

B2B Track

The Omnichannel Strategy for B2B2C

Tuesday, October 9, 10:00AM-10:45AM

Level -1, Sala H1

Creators of the world’s first boiling-water tap, Quooker is focused on continually optimising its products and offering superior customer service. Facing a growing number of competitors, Quooker adopted a direct-to-consumer sales approach to remain relevant. Learn how Quooker has utilised Magento for omnichannel to establish a competitive eCommerce presence.

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