Corra Senior Director of Customer Experience
Ryan’s inherent passion for finding elegant solutions to complex organisational and design challenges earned him a master’s degree in Interactive Design from the Interactive Telecommunications Program at the Tisch School of the Arts at New York University. After earning his degree at NYU, Ryan took on lead user experience roles at R/GA, and Yahoo!, and freelance and consulting positions at start-ups and agencies such as McGarry Bowen and PM Digital. With extensive experience in UX, research, and transactional design, Ryan is responsible for helping clients define their commerce strategies, while ensuring business objectives and user needs are being met with ease.
Breakout Sessions IV
Growth Strategies Track
See it, Wear it: How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey
Tuesday, October 9, 4:30PM-5:15PM
Level -1, Sala H2
A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest trendy pieces straight from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Customer Experience, Lindy Crea, Klarna’s Senior Commercial Manager for Global Partnerships, along with Haroon Hussain and Usman Riaz from EGO, will share key learnings and concrete examples from this successful experience.