Calligaris Trade Marketing and Communication Manager
Serena is responsible for planning, development and implementation of the organization’s marketing activities and communications. Directs the effort of the marketing staff and coordinates at the strategic and tactical levels with the other functions of the Organization. She previously worked for Trudi S.p.A., Bofrost and Illy. She graduated in economics and marketing at the University of Trieste.
Breakout Sessions VIII
Commerce Best Practices Track
How Calligaris Improved his Omnichannel Experience with Magento 2 Commerce
Wednesday, October 10, 3:00PM-3:45PM
Level -1, Sala F
Since 1923, Calligaris has been one of the industry leaders of ‘Made in Italy’ furnishings and accessories for residential and contract sectors. Calligaris products are distributed in 90 countries worldwide. In this session we will show how Calligaris migrated from their old proprietary platform to Magento Commerce 2, achieved an omnichannel strategy, and improved the user experience thanks to a 3D product configurator. To improve the user experience even in their physical stores, they integrated a ‘totem’ based on PWA technology to provide an immediate and addictive shopping experience, even in stores with a poor internet connection. The totem includes the 3D product configurator and an environment configurator.