Magento, an Adobe Company Director of Product Marketing
Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, eCommerce, and marketing services to small businesses. She has also held marketing positions at Inktomi, E*TRADE, and Apple.
Breakout Sessions III
Best Practices for B2B Digital Maturity from Forrester Research and Magento
Tuesday, October 9, 11:15AM-12:00PM
Level -1, Sala H1
This session will summarize recent research on B2B commerce trends and findings on the organizational structures, resourcing models, and site capabilities used by B2B leaders in the digital realm. We’ll also examine real-world examples of customers putting these strategies into practice to drive their digital business growth forward. Session attendees will walk away with essential strategies to assess and advance their own digital agendas.