Skip Fidura

dotmailer Strategy & Insight Director

Skip Fidura is a customer-centric digital marketing expert with over 20 years experience on the client, agency, and provider side. Prior to becoming the Digital and Client Service Director for dotmailer, Skip ran the Email and Digital Dialogue Practice for Europe at Ogilvy One. He has worked with both B2B and B2C clients Stacy BT, Fred Perry, Paul Smith, DHL, and Copa Airlines, helping them deliver unique human conversations to each and every customer at scale. Skip is also a Non-Executive Director of the UK DMA and Chair of their Responsible Marketing Committee, where he helps to shape the agenda and define the best practices around the responsible use of data and marketing channels. Skip is a globally recognized high energy speaker who avoids buzzwords to put complex concepts into plain, actionable language.

Breakout Sessions VI

Commerce Best Practices Track

Osprey London - Leveraging Magento & the Ecosystem for Growth

Wednesday, October 10, 10:00AM-10:45AM

Level -1, Sala F

This panel discussion focuses on Osprey London’s experience of moving to Magento Commerce, and how they leveraged the Magento ecosystem for extraordinary growth. We’ll dive into how Magento has driven the business forward and allowed Osprey London easy access to the best of breed technology partners that the Magento ecosystem offers.

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