Usman Riaz

Ego Shoes CEO

Co-founded in 2015 with his cousin Adeel Fiaz, Manchester-based EGO quickly became a global online trend-led footwear retailer providing affordable fashion aimed at the 18 to 35-year-old female market. With a heavy focus on social content, EGO grew rapidly reaching over 40,000 followers just three months after launching Instagram. Usman continues to drive business through social with a dedicated inhouse team producing fresh, forward-thinking content. The EGOofficial Instagram account now boasts over 859,000 organic followers and utilises top-tier influencers and celebrities. Continued investment anticipates EGO will experience exceptional growth over the next year, with a goal of becoming market leaders before the end of 2018.

Breakout Sessions IV

Growth Strategies Track

See it, Wear it: How EGO is Using UX Strategy and Flexible Payments to Accelerate its Purchase Journey

Tuesday, October 9, 4:30PM-5:15PM

Level -1, Sala H2

A quintessential fast fashion brand, EGO is fueling a movement of stylish shoe-aholics across the UK, providing them with the latest trendy pieces straight from the catwalk. EGO’s customers value a fast and streamlined purchase journey, and re-platforming to Magento 2 offered the perfect opportunity to build a converting checkout flow. During this presentation, Ryan Leffel, Corra’s Senior Director of Customer Experience, Lindy Crea, Klarna’s Senior Commercial Manager for Global Partnerships, along with Haroon Hussain and Usman Riaz from EGO, will share key learnings and concrete examples from this successful experience.

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