HiConversion Founder, President & CEO
Zee is a high-tech executive and serial entrepreneur. He has held several key executive positions, including the role of President and CEO of Apptimum, Inc.that resulted in a successful acquisition by Microsoft. Before joining Apptimum, he built several start-up companies, including Cylex Systems, which was acquired by Ricoh, the world’s largest copier company. Zee co-invented one of the world’s first ASP-specific patents and holds both a masters and doctoral degree in optimization theory from Rutgers University.
Breakout Sessions V
Winning Solutions Track
Mobile Conversion Optimization: Results From the Community Global Study
Wednesday, October 10, 9:00AM-9:45AM
Level -1, Sala A
PayPal has helped kick off a global effort to improve the mobile conversion gap with over 25 SIs and 120 merchants globally. In this panel session, we’ll share results from over 300,000 conversion tests and recommend changes for achieving positive results.